Table of Contents The Transparency Evolution: From Black Box to Glass Box (2026) How to See PMax Search Terms in 2026: 2 Power Methods Method 1: The Enhanced Insights Tab & Categories (Step-by-Step) Method 2: Advanced PMax Scripts for Spend Allocation (Step-by-Step) The "Ghost Search" Audit: Identifying Intent Drift Search Themes vs. Negative Keywords: The Strategic Balance Expert Negative Keyword Strategy: The 10,000 Word Guardrail The Food & Recipe Trap: Display to Search N