Creative Ads for Festive

Creative

2024

Manage promotion calendar, shortlist the sale items and decide the sales discount. Provide key direction on design, creative, mock up and message.

Designed by Kaman Tse.

The main challenge was to stand out in a crowded market during peak shopping seasons. The goal was to create compelling ads that resonate with the target audience and encourage them to choose Whiskers N Paws for their pet needs.

To address these challenges, a strategic and creative approach was implemented, focusing on the following key areas:

1. Seasonal Campaigns: Developed targeted campaigns for 11.11 Singles Day and Black Friday, highlighting special offers and promotions within the limited discount periods provided by suppliers.

2. Creative Ads: Designed visually appealing and engaging ads that capture the festive spirit and attract pet owners.

3. Consumer Pain Points: Addressed common pain points of pet owners, such as finding quality products at great prices, through innovative messaging.

4. Attention-Grabbing Content: Created ads that stand out and capture audience attention, emphasizing the discount of selling products.

5. Performance Monitoring: Continuously monitored ad performance to optimize reach and effectiveness, ensuring maximum impact during peak seasons.

Paid Social / Display Ads: CTR+170%, Conv. Rate +32%. Continuously broke the highest sales record in 2023 and 2024 during Singles Day.