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Dog Grooming Video Ads for Awareness - Whiskers N Paws
Project Type
Video Ads
Date
Aug 2023
Role
Create video storyboard, concept and message. Lead designer on production.
Designed by Kaman Tse.
Challenge
The primary challenge was to reverse the trend of declining sales and low online search volume. The goal was to enhance brand visibility and engagement among pet owners, ultimately driving more traffic and sales.
Solution
Produced fun and resonale video ads to capture the attention of pet owners and highlight the benefits of Whiskers N Paws products and services:
1. Awareness: Launched awareness video campaigns with themes like "Keep Your Pet Smiling All Day" to emphasize the positive impact of Whiskers N Paws products on pets' well-being.
2. Engagement Videos: Created engaging video content like "Style Your Pup" and "Smell Good?" to foster interaction and build a community around the brand.
3. Call to Action: Incorporated clear and compelling calls to action, such as "Get All Your Pet Needs," to encourage immediate purchases and visits to the website.
Result
Video ad views +10x, CPV -70%, 100% view rate from less than 10% to
40%, plus start getting conv. directly from video view
Whiskers N Paws has been experiencing a decline in retail sales and a decrease in online search volume for brand-related terms. To counter this, the dog grooming ads focuses on increasing awareness among pet owners in Hong Kong through engaging and fun video ads.
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