Creative Ad - Future Salad

Creative Ad

Dec 2022

Provide design direction, draft mock up and ad message.

Designed by Kaman Tse

The main challenge is to develop a promotion bundle that stands out during the busy holiday season and captures the attention of both existing and new customers. Furthermore, FutureSalad.com needs to ensure that all creative ads adhere to a standardized design style and branding guidelines to maintain a professional and cohesive look.

To address these challenges, I have outlined the following steps:

1. Promotion Bundle: Create a compelling bundle that includes special offers, discounts, and exclusive products tailored for the Christmas sale. This bundle will be prominently featured on the website and in marketing materials to attract customers.

2. Standardized Layout Design Style: Develop a consistent layout design style for all creative ads. This includes defining color schemes, typography, imagery, and overall aesthetic to ensure a unified look across all promotional materials.

3. Branding Guidelines: Establish comprehensive branding guidelines that detail the use of logos, fonts, colors, and other brand elements. These guidelines will serve as a reference for all creative work, ensuring that the brand identity is consistently represented.

4. Creative Ad Development: Design and produce a series of creative ads that follow the standardized layout and branding guidelines. These ads will evoke the scent of Christmas through festive visuals, warm color palettes, and holiday-themed imagery. Elements such as snowflakes, Christmas trees, ornaments, and cozy scenes will be used to create a nostalgic and inviting atmosphere.

5. EDM Campaign: Launch an Email Direct Marketing campaign featuring the promotion bundle. The campaign will include festive-themed emails with attractive visuals and clear calls-to-action, encouraging recipients to take advantage of the Christmas sale.