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Social Content Strategy
Project Type
Content Marketing
Date
Apr 2023
Role
Provide content strategy, stories, creative idea, message and social feed with whole mechanism to drive awareness, engagement and soft sell the prouct "future salad".
Creative Designed by Vincent Pak
Challenge
The main challenge was to differentiate Future Salad in a crowded market of healthy snacks and create a strong, engaging presence on social media. The goal was to increase brand awareness and foster a loyal community of followers.
Solution
To address this challenge, a creative and comprehensive social media strategy was implemented, focusing on the following key areas:
1. Humorous Stories: Crafted entertaining and relatable stories that highlight the benefits of Future Salad in a fun and engaging way.
2. Relatable Posts: Shared posts that resonate with office workers, showcasing how Future Salad fits seamlessly into their daily routines.
3. Engaging Comics: Developed visually appealing and humorous comics that capture the essence of Future Salad and encourage sharing and interaction.
4. Community Interaction: Actively engaged with followers through comments, likes, and shares to build a strong and interactive community.
Result
Engagment per post from less than 10 interaction (Like, comments, share) to more than 300 (Like, comments, share) in average.
Description:
Future Salad is set to introduce a revolutionary concept of drinkable salad. To position Future Salad as the go-to healthy snack every office needs, the social strategy involves leveraging humorous stories, relatable posts, and engaging comics to boost community interaction on Instagram.
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