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Ad Testing Strategy by Color

Project type

Ad Testing

Date

Dec 2022

Role

Provide design direction, draft mock up, message and social feed.

Designed by Kaman Tse

Result

Red color perform better during christmas

Description
Conduct Ad testing for changes of variance (Red vs Green) when running meta ads. Find out which colour perform better in terms of ad visibility, click through rate and conversion rate.

ad testing version 4 (Green) for future salad

ad testing version 5 (Green) for future salad

ad testing version 6 (Green) for future salad

ad testing version 7 (Green) for future salad

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