O2O2O Campaign

O2O2O

Oct 2024

Manage the banner design, ad boosting, web content, and the booking logic and flow for the workshop.

The challenge was to effectively leverage digital channels to create awareness and drive traffic to the retail store, while also encouraging online bookings for grooming services. This required a multi-faceted approach to engage customers both online and offline.

There are two stages focus on different objective: Engagement and Call to action:

Stage 1: Awareness and Engagement
1. Digital Ads and Social Media: Launched targeted digital ads and engaging Instagram Reels to promote the free grooming upgrade service with Fefe Fragrance Mist. Organic and paid social media posts were used to drive awareness and encourage followers to check out the service and receive a sample of Fefe Fragrance Mist.

2. EDM Campaign: Sent email blasts to existing customers, inviting them to upgrade their grooming service and visit the store. This helped to leverage the existing customer base and drive offline traffic.

3. Webpage Enhancement: Revamped the webpage layout to prominently display event details and calls-to-action, encouraging visitors to book grooming services online. High-quality images and engaging content were used to capture the attention of potential customers and drive conversions.

4. In-Store Giveaway: Organized a giveaway event where customers received a free Fefe Fragrance Mist for checking in and sharing on Instagram. Pop-ups in the retail store showcased details and promoted the Fefe Mist Fragrance, enhancing the in-store experience.

Stage 2: Workshop and Call to action
1. Workshop Arrangement: Hosted a workshop focused on grooming tips and ran a mini contest where the pet owner with the most likes on their check-in post won a free full set of Fefe Fragrance Mist. This event was promoted through organic and paid social media posts, EDM campaigns, and in-store pop-ups, driving engagement and sales.

2. Social Media Campaign: Launched an organic post about the workshop on Instagram and boosted audience reach through a paid ad campaign focused on engagement.

3. EDM Campaign: Invited users who had previously used the grooming service or visited the store to participate in the grooming tips workshop.

4. Webpage Enhancement: Displayed workshop details and promotional banners on the webpage to inform and attract participants.

5. Retail Store Sales: Utilized pop-ups to showcase event details and promote sales of Fefe Fragrance Mist, while encourage booking for grooming service.