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Performance Dashboard
Project Type
Performance Dashboard
Date
2017
Role
Since 2017, I have developed skills in setting up analytics reports across paid media or web performance by connecting APIs, conducting data cleaning, and regrouping data using regex and SQL.
Challenge
The main challenge was to integrate data from multiple platforms into a cohesive and user-friendly dashboard. The goal was to provide clear, actionable insights and performance alerts to facilitate decision-making and improve efficiency.
Solution
A comprehensive approach was implemented, focusing on the following key areas:
1 .Data Integration: Combined data from Google Ads, SEO, Meta Ads, social media, and GA4 into a unified dashboard.
2. Tracking Tags: Set up tracking tags to collect detailed behavioral data from different user segments.
3. Actionable Insights: Developed dashboards that provide clear and actionable insights, helping stakeholders make informed decisions.
4. Projections and Alerts: Incorporated projections and performance alerts to anticipate trends and address issues proactively.
5. Streamlined Reporting: Simplified the reporting process to save time and improve efficiency, ensuring that all relevant data is easily accessible and understandable.
Result
Reporting time -95%
Description:
Establish performance dashboards that combine data from various sources such as Google Ads, SEO, Meta Ads, social media, and GA4. The dashboards will be equipped with tracking tags to collect behavioral data from different users, providing actionable insights, projections, and performance alerts. This initiative aims to streamline the reporting process and save reporting time.
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