Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Product Page - Anti-aging Future Salad
Project type
Product Page
Date
Nov 2022
Role
Conduct research, define creative guideline and style, creat mock up and draft content.
Designed by Kaman Tse
Challenge
The main challenges were to create a webpage that resonates with young women and clearly conveys the anti-aging benefits of Future Salad, while ensuring the target audience does not overlap with the NMN Future Salad. The goal was to use storytelling to engage visitors and make the product's advantages relatable and appealing.
Solution
To overcome these challenges, we adopted a multifaceted strategy that included:
1. Storytelling Approach: Developed a narrative that speaks directly to young women, highlighting their aspirations and concerns about aging. The story emphasizes how Future Salad can be a part of their daily routine to maintain youthful vitality.
2. Visual Design: Created a visually appealing design that reflects the product's youthful and vibrant nature. The design includes bright colors, modern fonts, and stylish imagery to attract the target audience.
3. Product Benefits: Clearly outlined the anti-aging benefits of Future Salad, focusing on its ingredients, effectiveness, and affordability compared to NMN Future Salad.
4. Audience Segmentation: Ensured the messaging and design distinctly target young women, differentiating it from the NMN Future Salad audience to avoid overlap.
5. Interactive Elements: Incorporated interactive elements such as videos, animations, and infographics to enhance engagement and provide a dynamic browsing experience.
6. Customer Testimonials: Included testimonials from young women who have experienced positive results with Future Salad, building trust and credibility.
7. Call-to-Action: Designed compelling calls to action that encourage visitors to learn more, try the product, and share their experiences on social media.
8. SEO Optimization: Ensured the webpage is optimized for search engines to improve visibility and attract organic traffic.
Result
Website bounced rate -37%, engagment time on page +32s, conv. rate +11%
Description:
Future Salad is launching a new anti-aging product targeted at young women. This product offers a more affordable option compared to the NMN Future Salad, while still providing significant anti-aging benefits. The goal is to develop a webpage that effectively communicates the product's benefits through a compelling storytelling approach.
Reach Out for Tips!
Whatsapp Me
Need Urgent Support? Let’s connect and explore how I can scale your business with a systematic and innovative approach.
