Product Page - Ginger Future Salad

Product Page

May 22

Conduct research, provide key direction on creative, prepare mockup and message for design.

Designed by Kaman Tse

The main challenge was to create a product page that resonates with the target audience, highlighting the unique health benefits of Ginger Future Salad. The goal was to use a storytelling approach to convey the product's advantages, especially its suitability for winter and women's health.

To address this challenge, we adopted a holistic and culturally informed strategy that included:

1. Chinese Medicine Perspective: Developed content that incorporates insights from traditional Chinese medicine, emphasizing the health benefits of ginger, particularly for women and during winter.

2. Visual Design: Created a visually appealing design that reflects the product's health-focused nature, using warm colors and soothing imagery to evoke a sense of wellness.

3. Product Benefits: Clearly outlined the benefits of Ginger Future Salad, focusing on its ingredients, health advantages, and suitability for winter consumption.

4. Storytelling Approach: Used storytelling to present the product in a relatable and engaging manner, highlighting testimonials from Chinese doctors and satisfied customers.

5. Interactive Elements: Incorporated interactive elements such as videos, animations, and infographics to enhance engagement and provide a dynamic browsing experience.

6. Customer Testimonials: Included testimonials from women who have experienced positive health benefits from Ginger Future Salad, building trust and credibility.

7. Call-to-Action: Designed compelling calls to action that encourage visitors to learn more, try the product, and share their experiences on social media.

8. SEO Optimization: Ensured the product page is optimized for search engines to improve visibility and attract organic traffic.

Website bounced rate -24%, engagment time on page +8s, conv. rate +9%