Web & App Development for MyLiving

Web & App

Apr 2020

Worked as a developer and project manager to create an eCommerce website and app featuring a loyalty program, guiding the project from inception to completion.

Managed eStore operations, which included sourcing and launching new products, overseeing logistics and customer service flows, handling fulfillment methods, managing contracts, executing marketing strategies, and coordinating promotions and communications.

The main challenge is to develop an e-commerce website and app that provides a seamless shopping experience for customers. The platform needs to be visually appealing, user-friendly, and capable of handling a diverse product catalog. Additionally, it should support efficient inventory management, secure payment processing, effective marketing strategies, and a robust logistics flow to optimize shipping costs and delivery times.

To effectively tackle these challenges, the following steps have been outlined:

1. Website Development: Design and develop a visually appealing and user-friendly e-commerce website. This includes creating an intuitive navigation system, high-quality product images, detailed product descriptions, and customer reviews. The website will also feature advanced search and filtering options to help customers find products easily.

2. App Development: Develop a mobile app that mirrors the functionality of the website, providing customers with a convenient shopping experience on their smartphones and tablets. The app will include features such as push notifications for promotions, personalized recommendations, and easy access to customer support.

3. Product Catalog Management: Implement a robust system for managing the diverse product catalog, including inventory tracking, product categorization, and real-time updates. This ensures that customers always have access to accurate product information and availability.

4. Secure Payment Processing: Integrate secure payment gateways to provide customers with a variety of payment options, including credit cards, digital wallets, and other popular methods. Ensure that all transactions are encrypted and secure.

5. Marketing and Promotions: Develop and execute effective marketing strategies to attract and retain customers. This includes email marketing campaigns, social media promotions, and targeted advertisements. The platform will also feature special offers, discounts, and loyalty programs to incentivize repeat purchases.

6. Customer Support: Provide comprehensive customer support through multiple channels, including live chat, email, and phone. Ensure that customers can easily access assistance and resolve any issues they may encounter.

7. Responsive Design: Ensure that both the website and app are fully responsive, providing an optimal viewing experience across desktops, tablets, and mobile devices.

8. Logistics Flow Setup: Implement a logistics flow that includes Just-In-Time (JIT) inventory management and consignment strategies to optimize stock levels and reduce storage costs. Establish partnerships with convenient stores like 7-11 and OK to offer store pickup options, thereby lowering shipping costs and providing customers with flexible delivery choices. Additionally, integrate SF delivery services to ensure efficient and reliable shipping, further enhancing the customer experience.

Set up time: 2 months, Business Breakeven month: 7, Improted brands 36+