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Web Revamp (UI/UX) - Future Salad
Project type
UI/UX
Date
Sep 2022
Role
Draft website structure, UI/UX and message for homepage.
Designed by Kaman Tse
Challenge
The main challenge was to redesign the website in a way that effectively communicates the concept of new products while providing a seamless and engaging user experience. The goal was to create a user-friendly interface that captivates visitors and encourages exploration.
Solution
To address this challenge, a comprehensive approach was implemented, focusing on the following key areas:
1. UI/UX Design: Revamped the website's user interface (UI) and user experience (UX) to ensure it is visually appealing, intuitive, and easy to navigate.
2. Storytelling Approach: Incorporated storytelling elements to present the concept of new products in an engaging and relatable manner.
3. Product Presentation: Designed product pages that highlight key features and benefits, making it easier for users to understand and appreciate the offerings.
4. Interactive Elements: Added interactive elements such as videos, animations, and infographics to enhance user engagement and provide a dynamic browsing experience.
5. Performance Optimization: Ensured the website is optimized for speed and responsiveness, providing a smooth experience across all devices.
6. User Testing: Conducted user testing to gather feedback and make iterative improvements, ensuring the final design meets user needs and expectations.
Result
Website bounced rate -34%, engagment time on page +26s, conv. rate +17%
Description:
Future Salad is undergoing a website revamp to introduce new products to users. The goal is to make it easier for users to browse and understand the products through a storytelling approach, enhancing both UI and UX.
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