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Ad Testing - Whiskers N Paws
Project type
Ad Testing
Date
Jan 2024
Role
Provide key direction on mock up and ad testing with variables.
Designed by Kaman Tse.
Challenge
The main challenge was to determine which ad elements most effectively drive exposure and engagement. The goal was to provide strategic direction for ad testing and create mock-ups that incorporate these variables to maximize CTR.
Solution
To address this challenge, a systematic and data-driven approach was implemented, focusing on the following key areas:
1. Element Analysis: Conducted a thorough analysis of ad elements, including tone, colors, discounts, and character count, to identify their impact on exposure and CTR.
2. Strategic Direction: Provided strategic direction for ad testing, outlining best practices and recommendations based on the analysis.
3. Mock-Up Creation: Developed ad mock-ups that incorporate the identified variables, ensuring they are visually appealing and optimized for engagement.
4. A/B Testing: Implemented A/B testing to compare different ad variations and determine the most effective combinations.
5. Performance Monitoring: Continuously monitored ad performance to refine strategies and optimize results, ensuring maximum impact and reach.
Result
2.7x uplift by picking the right color and elements.
Description:
Whiskers N Paws aims to optimize its advertising strategy by identifying the elements that influence exposure through Meta Ads and Google Ads. This Ad testing focus on analyzing key factors that can boost click-through rates (CTR), such as tone, colors, discounts, and character count.
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