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Creative Ads for Grooming
Project Type
Creative
Date
2024
Role
Lead Designer, Provide Creative Concept, Mock up and Message. Generate banner ad ideas, create mock-ups, and ensure design quality for grooming services, focusing on awareness, engagement, and strong calls to action.
Designed by Kaman Tse.
Challenge
The main challenge was to create engaging and visually appealing banners that resonate with dog owners and highlight the importance of hygiene and grooming services. The goal was to increase awareness and drive more bookings for grooming services.
Solution
To address this challenge, a strategic and creative approach was implemented, focusing on the following key areas:
1. Creative Banners: Designed eye-catching and informative banners that showcase the benefits of Whiskers N Paws grooming services.
2. Targeted Messaging: Developed content that speaks directly to dog owners, emphasizing the importance of regular grooming for their pets' health and happiness.
3. Consumer Journey Integration: Ensured that the banners are strategically placed throughout the consumer journey, from awareness to consideration to decision-making stages.
Result
Paid Social : CTR +60 to 270%. Avg. CTR 2.6% (benchmark CTR 0.5-1%)
Description:
Whiskers N Paws aims to promote its grooming services online using creative banners. This project aligns with the content strategy to effectively capture the attention of dog owners regarding hygiene and grooming services throughout the consumer journey.
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