Introduction If you are still refreshing Google’s "People Also Ask" (PAA) section or checking keyword search volumes to build your content strategy, we need to talk. You are looking at historical data. By the time a question shows up in PAA, it’s already old news. As someone with a strategic background who hates lagging metrics, I recently hit a wall with traditional SEO while evaluating new digital strategies. Everyone is talking about GEO (Generative Engine Optimization), b
