Google Digital Talent Exploration Programme: Course Structure, Key Takeaways & How to Succeed

Welcome to Grow with Google Growth Program" (歡迎加入 Grow with Google 成長計畫) webpage in Taiwan.

Introduction

In previous article "Mastering Digital Marketing: Why I Chose Google's Grow on Air and Who It's For," I've shared my personal motivation for enrolling in Google's comprehensive Grow on Air Digital Education program. I explored why this Google Talent Programme is invaluable for anyone serious about digital marketing, from aspiring professionals to seasoned business owners, and why it forms a crucial part of my commitment as a digital marketing consultant and coach at Digital Coach Asia.

Now, in this Google Digital Talent Exploration Program, I'm going to pull back the curtain and get into the specifics. I'll walk you through the course's structure, highlight my key takeaways from its various modules, provide essential information on accessing the course, and, most importantly, offer my top tips to help you succeed and earn your own Google Digital Marketing Course certification.

Table of Content

• Google Digital Talent Exploration Program: Dual Tracks to Expertise

• Course Structure, Steps, and Important Dates (Both Courses)

• Course 1: Digital Marketing + Analytics and Gemini AI

• Course 2: Google Cloud Programme

• Navigating Language Challenges: My Experience with Taiwan Chinese Materials

• My Top Tips for Success in These Structured Google Programme

• Conclusion: Becoming a Dual-Threat Digital Professional

Google Digital Talent Exploration Program: Dual Tracks to Expertise

The Google Digital Talent Exploration Programme is a fantastic initiative designed to cultivate highly specialized digital talent. What's crucial to understand is that it offers two distinct, comprehensive learning tracks:

Digital Marketing + Analytics and Gemini AI

This track focuses on the core pillars of online advertising, data analysis, and the revolutionary power of Gemini AI in marketing.

Google Cloud Program

This track dives deep into cloud computing fundamentals and advanced generative AI development on the Google Cloud platform.

I've completed the Digital Marketing + Analytics and Gemini AI track, and while my focus here will be primarily on that, I'll also outline the Google Cloud Programme structure as provided, so you can choose the path that best aligns with your career goals.

Course Structure, Steps, and Important Dates (Both Courses)

Both the Digital Marketing + Analytics and Gemini AI course and the Google Cloud Programme follow a similar, rigorous multi-step structure. A key aspect to note is the tiered access to the live webinars based on when you complete your prerequisite self-learning. This practice ensures all participants come prepared for the real-time sessions.

Here's the general flow:

• Step 1: Registration (Begins April 15th)

• Step 2: Self-Learning & Initial Certifications (Flexible pace, but with tiered deadlines for live session access)

  • Complete by end of May to access mid of June webinars.

  • Complete by end of July to access mid of August webinars.

• Step 3: Webinar Course (總整課程) - Live Sessions (Specific Dates in Mid-June or Mid-August)

• Step 4: Final Certification Exam (One week window after webinar, retake anytime, 80% pass score)

• Step 5: Certificate Issuance (Download via LINE by September 30th)

  
  

Now, let's dive into the specifics of each course.

Course 1: Digital Marketing + Analytics and Gemini AI

This course is designed to give you a robust foundation in essential digital marketing tools and introduce you to the power of AI in the field.

Course Structure, Steps, Important Dates Explained

Step 1: Programme Registration

Registration for the programme typically kicks off around April 15th every year. After signing up, you can expect to receive a confirmation email within 3-5 business days. This email is vital as it contains a link to join the official LINE account, which is your go-to channel for all subsequent updates and smooth learning progression.

Step 2-1: Self-Learning - Google Digital Certifications (Skillshop)

This is the prerequisite self-study phase, where you must complete specific Google Skillshop certifications online. These are crucial for building your foundational expertise:

• Google Ads Search Certification

• Google Ads Video Certification

• Google Ads Creative Certification

• AI-Powered Performance Ads Certification

• Google Analytics Certification

Self learning: Digital Marketing

Mastering these is key to succeeding in the later stages and demonstrating your core Google Ads and Google Analytics Training

Step 2-2: Self-Learning - Google AI Courses

Alongside your Skillshop certifications, you'll delve into fundamental AI concepts through these essential Google online courses:

• Introduction to Generative AI

• Introduction to Large Language Models

• Introduction to Responsible AI

Self-learning: AI introduction

These build the theoretical groundwork for applying AI in marketing, leading into the practical Gemini AI Course.

Step 3: Webinar Course (總整課程) - Live Sessions (Tiered Access)

Once you've obtained all the required online self-study certifications (Steps 2-1 and 2-2) and submitted them via the official LINE account for review, you gain access to the live, real-time webinar courses. These are a critical part of the Grow on Air Course Structure and cannot be missed!

• Tiered Access:

  • If you complete the self-learning courses by the end of May, you can join the webinar in mid-June.

  • If you complete the self-learning courses by the end of July, you can join the webinar in mid-August.

    
    

• Webinar Content & Dates:

  • Digital Marketing & Google Analytics 4: This session goes beyond the basics, explaining the core role of AI in digital marketing. It covers how AI empowers media, collaborates with advertising creativity, and helps optimize ad effectiveness for high-impact measurement. (Example Dates: June 12 or August 16)

  • AI Marketing Application - Gemini: Led by a Google expert instructor, this course focuses on practical application of AI tools in marketing scenarios, including writing high-quality prompts and hands-on marketing exercises. It's designed to cultivate new, market-trend-aligned skills. (Example Dates: June 14 or August 15)

Step 4: Final Test

After completing the live webinar courses, the final hurdle is to complete the final test.

Exam Structure: 

The final test is comprised of questions from two main areas:

• Digital Marketing & Google Analytics Portion: This covers 3 parts, including 32 multiple-choice questions on broader digital marketing concepts, 5 short quiz questions focused on Google Ads strategy, and 10 multiple-choice questions specifically on Google Analytics.

• AI Course Portion: This consists of 20 multiple-choice questions, plus 1 short quiz requiring you to apply your knowledge by using Gemini for a Digital Marketing Proposal.

Exam Window: 

You have one week to complete the final test after attending the webinar.

Retake Policy: 

You can retake the exam anytime if you don't pass on your first attempt.

Passing Score: 

You need to achieve 80% or higher to proceed to the final step and download your certificate.

Step 5: Certificate Issuance

Your Google Digital Marketing Certification (completion certificate) will then be available for download via the official LINE account by September 30th.

Course 2: Google Cloud Program

This track is for those interested in cloud computing, infrastructure, and advanced generative AI development on the Google Cloud.

Course Structure, Steps, Important Dates Explained

Step 1: Programme Registration & Access

Registration also begins around April 15th, with confirmation emails sent within 3-5 business days. Joining the official LINE account is also crucial here for updates.

Important Note: Some courses in this programme require credits. After registration, the programme team will assist in activating your course learning permissions via email, so you do not need to purchase credits yourself.

Step 2-1: Online Self-Learning - Generative AI Developer Courses

This part focuses on AI development on Google Cloud, a fantastic Gemini AI Course Taiwan offers:

• Introduction to Generative AI

• Introduction to Large Language Models

• Introduction to Responsible AI

• Introduction to Vertex AI Studio

• Introduction to Image Generation

• Prompt Design in Vertex AI

• Integrating Applications with Gemini 1.0 Pro on Google Cloud

Self-learning courses: Generative AI developer

Step 2-2: Online Self-Learning - Google Cloud Computing Foundations Courses

Building the core cloud knowledge, these courses provide a strong foundation:

• Cloud Computing Fundamentals

• Infrastructure in Google Cloud

• Networking & Security in Google Cloud

• Data, ML, and AI in Google Cloud

Self-learning: Google Cloud Foundation

These form the heart of the Google Cloud Training Taiwan program.

Step 3: Webinar Course (總整課程) - Live Sessions (Tiered Access)

Similar to the Digital Marketing track, you must submit proof of your online self-study certifications via the official LINE account to gain access to the live webinar.

• Tiered Access:

  • If you complete the self-learning courses by the end of May, you can join the webinar in mid-June.

  • If you complete the self-learning courses by the end of July, you can join the webinar in mid-August.

    
    

• Webinar Content & Dates: 

  This advanced session aims to push participants to the forefront of the digital era, discussing system integration, optimized message flow, and groundbreaking generative AI development. It explicitly invites those with backgrounds in SQL, Python, or Java to challenge themselves, featuring insights from a Cacafly CTO who developed popular apps and high-traffic internet services. (Example Dates: June 13 or August 14)

Step 4: Pass the Final Exam

After attending the live sessions, you must pass the final exam to complete the program.

• Exam Structure: The final exam for the Google Cloud Course consists of 20 multiple-choice questions.

• Exam Window: You have one week to complete the final exam after the webinar.

• Retake Policy: You can retake the exam anytime if needed.

• Passing Score: A score of 80% or higher is required to successfully complete the programme and download your certificate.

Step 5: Certificate Issuance

Your completion certificate will be available for download via the official LINE account by September 30th.

Navigating Language Challenges: My Experience with Taiwan Chinese Materials

While both tracks of the Google Digital Talent Exploration Programme offer immense value, it's important to address a specific nuance that some of my audience, particularly those from Hong Kong or those who primarily work with English resources, might encounter: the training materials are predominantly in Taiwan Chinese.

This presented a unique challenge for me, as I often rely on English for in-depth research and finding supplementary resources in the digital marketing and cloud space. Here's why this can be tricky:

Terminology Differences: 

While core concepts are universal, the specific terms used in Taiwan Chinese for digital marketing or cloud computing might differ slightly from the English equivalents that Hong Kongers (and other international marketers/tech pros) are accustomed to. This can lead to minor translation hurdles or difficulty in cross-referencing information when you try to look up more details in English.

Resource Discovery: 

When you want to delve deeper into a concept or find external articles, most cutting-edge content and detailed guides for complex digital marketing and cloud topics are published in English. Bridging the gap between the Chinese terminology used in the course and the English terms required for further research can sometimes be a puzzle.

Contextual Understanding: 

For those who primarily consume their professional knowledge in English, absorbing complex technical information in a different language, even one you're familiar with, can sometimes require an extra layer of cognitive effort.

My advice? Don't let this deter you! The quality of the Google training material is high. If you're encountering these linguistic differences:

Be Patient and Deliberate: 

Take your time with the Taiwan Chinese content.

Utilize Translation Tools (Carefully): 

Google Translate or other tools can help bridge immediate gaps, but always verify context.

• Focus on Core Concepts: 

  The underlying principles remain the same, regardless of the language. Focus on understanding the why and how beyond just the literal terms.

  
  

• Build a Cross-Language Glossary: 

  As you go through the course, consider creating a personal glossary where you map Taiwan Chinese terms to their common English equivalents. This will be invaluable for future reference and for finding English resources.

  
  

This minor linguistic hurdle is a small price to pay for the wealth of knowledge and the valuable Google certification you'll gain. It simply adds another layer to the learning experience!

My Top Tips for Success in These Structured Google Programs

Navigating a multi-part, specialized programme like the Google Digital Talent Exploration Programme requires a strategic approach. Here are my top Google Marketing Course Tips to help you maximize your learning and achieve Digital Marketing Certification Success (or Cloud expertise):

Embrace Active Learning: 

Don't just passively consume the self-study material. Engage by taking notes, pausing videos, and actively thinking about how each concept applies to real-world scenarios. This hands-on approach is crucial.

Master the Prerequisites: 

The online self-study and initial exams (Steps 2-1 and 2-2) are not optional. Dedicate ample time to truly understand this foundational content, as it directly impacts your ability to absorb the live webinar material and pass the final assessment. Remember the tiered deadlines for live session access!

Maximize Live Session Engagement: 

The webinar courses (Step 3) are your chance for real-time interaction. Prepare questions, actively participate, and clarify any doubts. Missing these live sessions means missing crucial deeper dives and expert insights.

Practice, Practice, Practice: 

Especially for the Google Cloud labs and AI application, practical exercises are key. Experiment with demo accounts, write prompts for Gemini AI, and spend time in the Cloud labs. Hands-on experience solidifies knowledge.

Leverage All Resources: 

The programme will provide supplementary materials, links to official Google documentation (Skillshop, Google Cloud Docs, Gemini resources). Use these extensively for deeper understanding and troubleshooting.

Strategic Exam Preparation: 

With multiple exams (initial and final, with an 80% passing score and one-week window after the webinar), rigorous preparation is key. Review your notes thoroughly for each part. Understand not just the "what" but the "why" and "how" of each tool's function. The exams are designed to test application, not just memorization. Take advantage of the retake policy if needed, but aim to master it the first time! For insights into question styles, you might find some example questions and tips here to help you prepare effectively.

By diligently following these strategies, you'll be well-equipped to navigate both tracks of the Google Digital Talent Exploration Programme and emerge with highly valuable, certified skills.

Conclusion: Becoming a Dual-Threat Digital Professional

My journey through the Google Digital Talent Exploration Programme has been incredibly insightful and rewarding. Its two distinct tracks, focusing on essential Digital Marketing + Analytics + Gemini AI or the robust Google Cloud Program, offer unparalleled opportunities to gain specialized, future-proof skills.

For me, as a digital marketing consultant and coach at Digital Coach Asia, gaining this concentrated knowledge and Google certification in these specific platforms has further equipped me to provide the most current, precise, and effective strategies to my clients.

Whether you choose to master the art of data-driven marketing and AI applications, or delve into the powerful world of cloud infrastructure and generative AI development, this programme offers a clear path to becoming a highly valuable professional in today's digital economy.

Ready to boost your digital prowess by mastering these cutting-edge Google technologies? Explore the official programme details and registration information on the Grow on Air Taiwan platform here

Have specific questions about these Google tools, or need personalized guidance on integrating them into your digital strategy? Feel free to reach out to me. I'm here to help you navigate the digital landscape and achieve your goals.